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THE WOOD AGENCY / MARKETING FOR ART'S SAKE
Best from the West: Western Sydney Parklands

Logo design capturing the event

Posters in the parklands

BFTW postcard.jpg

Logo design capturing the event
1/5
Good Food
Great design
Good Food Month is a huge event on every foodies calendar. In 2012, Western Sydney Parklands decided to take the festival to the Western suburbs with a culturally-focused event using produce grown in the Parklands itself.
The Wood Agency initially developed the logo and tagline which encapsulated the festival and cultural atmosphere with a nod to the international cuisine on offer.
In 2013, we reinvigorated the campaign with Best from the West. Marketing a food festival has never been so tasty.
Click on the images to see the full campaign.
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