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Find your way by the stars: Sydney Observatory

The idea for this campaign came to us during the tour of the new Sydney Planetarium. Our guide was telling us how we once used the stars to navigate, when to plant crops and share stories of our culture. We realised that this knowledge is slipping, that the night sky, to many of us, is illegible.

 

This campaign challenges our knowledge of the stars and invites us to find our way at Sydney Planetarium. I particularly like the elegant nature of the constellations and the headlines, they have a quietness that suits the dark sky.

Starlight by daylight

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Largely an outdoor campaign to drive visitation to the Sydney Planetarium, the campaign piqued interest by challenging people's knowledge of the sky.

 

We drew upon traditional European interpretations of the night sky as well as Indigenous constellations.

 

Click on the images to see the full campaign.

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