Northcott Innovation Brand Identity

 

Northcott Innovation creates new and unexpected solutions for people with disability. It sparks ideas that drive all of us towards a more inclusive society. 

 

It's parent company, Northcott, is a well-respected organisation that carried the traditional blue suite of brand recognition: trust, integrity and authority.

 

Northcott Innovation needed to be radical and innovative but still reference its parent. So we carried on the font suite of Northcott, but created a colourful bold new look. The brand identity was inspired by 'the power of design thinking' and is curiously reminiscent of a thought bubble.