All In! The Inclusion Guide

 

Lots of kids with disabilities are left out of every day activities simply because people aren't sure how to include them - and don't want to appear to do the wrong thing.

 

All In! The Inclusion Guide was developed by Northcott so people can create customised reports for every day situations, like going to the shops, having a play date or going swimming.

 

The Wood Agency's challenge was to drive people to the All In! site using only social media - and only in Northern NSW.

 

Through a series of tactical and targeted posts and tweets, boosted posts and Facebook advertising and online forum engagement, The Wood Agency drove over 7,000 people to the site with one-in-five visitors generating a report.

 

Over 1 in three visitors to the site came from social media with clear spikes in visitation when our social media activity peaked.

 

The response from local communities was overwhelmingly with everyone sharing the site through their own social media networks - from cinemas and cafes to day care centres, schools and local councils.