An ever-changing design

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The hands-on annex of the Art Gallery of South Australia needed a vibrant and flexible visual identity that would represent the space but could also be adapted to suit changing exhibitions, such as Turner from the Tate: The Making of a Master and the Dark Heart Biennial.

Drawing inspiration from doodles and squiggles, The Wood Agency developed The Studio Visual Identity so that it could clearly brand the space but could be adapted by changing colours to match the dominant colours of exhibitions. It's arts marketing with an ever-changing palette.

Click on the images to see the full campaign.